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... RIA Marketing In Transition: What Private-Equity-Fueled Consolidation Means For Marketers ...
Forbes· 3 日前The private-equity-fueled rollup of RIAs is putting pressure on legacy marketing teams and ...
5 Trends to Watch at Cannes Lions 2024
The Wall Street Journal· 2 日前1. Marketers are laying the groundwork for generative AI readiness. Last year, companies began ...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch· 2 日前Spotify announced on Thursday that it’s venturing further into the ad space with its first ...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 2 日前A strategic, long-term plan is imperative for marketing success, but when it comes to media ...
As An Act Of Generosity, New CMO Guide Helps Marketing Leaders Thrive
Forbes· 2 日前This gathering has long been regarded as the epicenter of the marketing industry, where ...
Announcing The Unofficial #1 On The 2024 Forbes World’s Most Influential CMOs List
Forbes· 3 日前If more of them understood how marketing works, how it doesn’t, what to expect, what not to, ...
Council Post: What's Going On? The State Of Global Marketing
Forbes· 5 日前Given longitudinal data, we can dial into trends over time—and this year, the trends are eye-popping. Popular marketing ...
Council Post: Creating A B2B Category: Not For The Faint Of Heart
Forbes· 2 日前Gartner found that over 70% of B2B buyers now favor rep-free sales experiences, and Forrester ...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 2 日前While Google is a mainstay for advertising campaigns, its increasingly opaque “black box” ...
Council Post: Marketing Reinvention: Four Ideas To Boost Your Impact And Relevance
Forbes· 6 日前Matthew Lieberman is the CMO at PwC U.S. and an innovative executive at the crossroads of ...