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BrandWatch: Consumers win with EU's Green Claims Directive, but marketers fear 'greenhu ...
Reuters· 7 小時前The liberty with which brands make unsubstantiated sustainability claims is set to shrink ...
Six Questions For Jim Peck, CEO, Nielsen IQ (NIQ)
Forbes· 13 小時前Jim, in partnership with Advent International, acquired the business from Nielsen in March ...
Council Post: Medicare Broker Resilience Shines In 2023 And Paves A Path For Success In 2024
Forbes· 13 小時前Robert Bache (aka "Medicare Bob") is VP of Health at AmeriLife, and Founder of Senior ...
Roundup of Easter campaigns from brands in Hong Kong
Marketing Magazine· 14 小時前Ahead of the upcoming Easter and Ching Ming festive period, Hongkongers have geared up to ...
Council Post: 15 Ways Agencies Can Thrive In The Digital Transformation Era
Forbes· 13 小時前With marketing becoming more data-driven, real-time and automated, agencies have found themselves on the front lines of ...
Google blocks and removes 5.5 billion ads: What should advertisers know?
Marketing Magazine· 13 小時前Google blocked and removed over 5.5 billion ads, restricted over 6.9 billion ads and suspended ...
Café de Coral and Twins promote sustainability with breakfast campaign
Marketing Magazine· 14 小時前Hong Kong fast food chain Café de Coral has partnered with Dentsu Hong Kong again to raise ...
Beat the heat at Orchard with Sol de Janeiro's body cream inspired ice creams
Marketing Magazine· 16 小時前Brazilian-inspired beauty brand Sol de Janeiro has collaborated with Orchard Road’s iconic ice ...
Cathay's campaign shows nothing compares to Hong Kong Sevens
Marketing Magazine· 15 小時前As an official sponsor of the upcoming Cathay/HSBC Hong Kong Sevens, Cathay has launched a campaign that aims to get people ...
Creative veteran Sheung Yan Lo retires
Marketing Magazine· 13 小時前Sheung Yan Lo (pictured), the APAC chief creative officer of Wunderman Thompson, which recently merges with WPP-owned VMLY ...
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