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Council Post: Brand Entertainment: Brands Are Turning To Entertainment For Engagement
Forbes· 11 小時前Brand marketing is taking center stage and rising in popularity due to escalating performance ...
Hugo Boss and David Beckham partner up for design collection
Reuters· 3 小時前The collaboration includes collections designed and curated by David Beckham for both formal ...
Embracing AI Across The Marketing Mix
Forbes· 11 小時前Google has kicked third-party cookie retirement down the road again, but most marketers are ...
‘Ozempic Week’ Ad Campaign Backfires for Delivery Service Gopuff
Bloomberg· 1 日前Delivery app Gopuff is facing social media criticism for its latest marketing stunt, which ...
How Target Found Middle Ground For Pride Month 2024 And Others Can Do The Same
Forbes· 11 小時前As businesses ready their Pride Month programs for June, Target has pulled back its plans after ...
Bumble's brand sentiments plummet following outrage over anti-celibacy ads
Marketing Magazine· 2 日前The ads featured OOH billboard activations with the phrases “a vow of celibacy is not the ...
Canada Launches Greenwashing Investigation Into Lululemon
Forbes· 3 日前Following a complaint by environmental activist group Stand.earth, Canada has launched an ...
Council Post: 16 Reasons Why B2B Executives Need To Become Thought Leaders
Forbes· 11 小時前For B2B companies, helping an executive become a thought leader is a smart marketing move that, ...
YouTrip gets travellers moving with catchy tune in first major brand campaign
Marketing Magazine· 3 日前Multi-currency digital wallet YouTrip has launched its first major brand campaign to celebrate ...
Council Post: Artificial Intelligence And Marketing—The Perfect Match
Forbes· 2 日前Alex Kudos has over 18 years experience in marketing and currently serves as CMO at Social ...