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Council Post: The Secret To Helping B2B Clients Scale Account-Based Marketing
Forbes· 7 日前In the world of B2B marketing, the relationship between agencies and clients has evolved. ...
Focus: Huawei flagship store surge in China signals showdown with Apple
Reuters· 3 小時前... in major Chinese cities between December and February, an aggressive marketing< ... ...
Michel de Rijk challenges traditional startup models with new company
Marketing Magazine· 2 日前Marketing veteran Michel de Rijk has branched out to start his own company, 19Volt, that aims ...
McDonald's is betting on its mobile business with new franchisee digital marketing fund
CNBC· 6 日前McDonald's U.S. franchisees will start paying into a digital marketing fund next year as ...
Council Post: A New Era Of Martech: Mastering Data Compliance In Healthcare
Forbes· 5 日前Recent class action suits against major hospital systems and tech giants like Meta (formerly ...
With influencer marketing taking over, what values do celebrities bring to marketers?
Marketing Magazine· 5 日前Celebrities and mega-influencers wield significant influence across social media platforms in ...
AirAsia MOVE onboards Ravi Shankar as new CMO
Marketing Magazine· 23 小時前AirAsia MOVE (formerly AirAsia superapp), has onboarded marketing veteran Ravi Shankar (pictured) as ...
Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing
The Wall Street Journal· 6 日前Conservative groups are filing more proposals implying that companies working with LGBTQ ...
Amazon’s Cloud Chief Is Stepping Down After Three Years in Job
Bloomberg· 14 小時前Amazon.com Inc.’s cloud-computing division chief Adam Selipsky is stepping down, making way for Matt Garman, the unit’s ...
Council Post: Conquering Linguistic Frontiers: How AI Can Enable Global Marketing
Forbes· 7 日前... world where language and culture are not obstacles, but steppingstones to global marketing ...