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AWS to invest SG$12B into Singapore's cloud infrastructure
Marketing Magazine· 4 日前Amazon Web Services (AWS) plans to invest an additional SG$12 billion into its existing cloud ...
Orchard Road to get a digital twin: What's needed for it to work?
Marketing Magazine· 4 日前Singapore's shopping district, Orchard Road, is reportedly getting a virtual replica in an ...
Budweiser blends ads into songs for uninterrupted listening experience on Spotify
Marketing Magazine· 4 日前Brewing company Budweiser is converting songs on Spotify that mention the brand’s name into ...
YouTube's new AI feature allows users to skip ahead to best parts of a video
Marketing Magazine· 6 日前YouTube is using AI to allow a small group of its premium subscribers in the U.S. to jump ahead ...
Advertisers, here are three ways to beat the skip scroll
Marketing Magazine· 3 日前In fact, a significant number of social media users skip advertisements on social media and ...
Apple crashes with 'Crush' ad for iPad Pro. Creatives explain why
Marketing Magazine· 3 日前Apple has released a short film titled "Crush" in tandem with its launch for its new ...
These are the most Instagrammable snack brands globally
Marketing Magazine· 3 日前OREO is the most popular snack brand on Instagram, with 9.7 million hashtags being used on the ...
With influencer marketing taking over, what values do celebrities bring to marketers?
Marketing Magazine· 2 日前Celebrities and mega-influencers wield significant influence across social media platforms in ...
Meta's new gen AI feature will work for ad efficiency, but only if the starting point is right
Marketing Magazine· 2 日前This week, Meta, the parent company of social media platforms Facebook and Instagram, said that ...
Study: 40% of workers in SG do not trust data used to train AI systems
Marketing Magazine· 3 日前Despite the accessibility of AI tools from OpenAI’s ChatGPT, Microsoft’s Bard, Anthropic’s ...