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Study: 50% of consumers can tell if copies are AI-generated
Marketing Magazine· 59 分鐘前The use of AI in campaigns has become increasingly prevalent and in tandem, consumer awareness of the tell-tale signs of ...
Yeo's launches exhibit to celebrate local twist to chrysanthemum tea
Marketing Magazine· 18 小時前Beverage company Yeo Hiap Seng, better known as Yeo’s, has launched a new special edition ...
Study: Companies optimistic about AI but only 46% are acting on it
Marketing Magazine· 19 小時前In fact, only 26% of respondents in Singapore say their company is encouraging personal experimentation and the adoption ...
MoneyHero names new group head of marketing
Marketing Magazine· 22 小時前Personal finance and digital insurance aggregation and comparison platform MoneyHero has ...
These brands welcomed Prime Minister Lawrence Wong with hilarious social posts
Marketing Magazine· 23 小時前Mr Lawrence Wong is now the new prime minister of Singapore, following former prime ...
STB partners Google to bring location-based AR experiences to Maps
Marketing Magazine· 23 小時前Google and the Singapore Tourism Board (STB) are expanding their partnership by developing ...
Netflix to launch in-house adtech platform by end 2025
Marketing Magazine· 23 小時前Netflix has revealed plans to launch an in-house advertising technology platform by the end of 2025 as it aims to give advertisers ...
Chatime takes 'cups of joy' worldwide with vibrant brand refresh
Marketing Magazine· 23 小時前Bubble tea brand Chatime has unveiled a brand refresh aimed at capturing the vibrant, youthful ...
SQREEM Technologies acquires youth marketing platform TotallyAwesome
Marketing Magazine· 1 日前Singapore-headquartered artificial intelligence (AI) behaviour aggregator SQREEM Technologies ...
The Dubs Agency picks Jackie They as general manager of new SG office
Marketing Magazine· 2 日前The Dubs Agency has appointed Jackie They (pictured) as the general manager of its new ...