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Building Loyalty: Can Brand Communities Retain High-Revenue Flyers?
Forbes· 2 日前According to marketing thought leader Mark Schaefer, community is “the last great marketing ...
6 Tequila Brands Prioritizing Consumer Engagement For Cinco De Mayo
Forbes· 4 日前In the past, bars and restaurants have been the ones to bring specials and innovation around ...
Council Post: 5 Tips For Mastering Customer Engagement On Social Media
Forbes· 2 日前With social media platforms becoming, if not already, the primary touchpoint between many ...
Accenture to Acquire SOKO to Expand Creative and Brand Experience Capabilities in Brazil
Bastillepost· 2 日前Accenture (NYSE: ACN) has agreed to acquire SOKO, an independent Brazilian creative agency that—by blending creativity, ...
Brands Should Stop Funding Anti-Doping Efforts in Sports
Bloomberg· 4 日前The contributions create conflicts of interest for regulators who should be unbiased in the ...
This Year’s Disappointing Field Of Kentucky Derby Horse Names
Forbes· 2 日前More than once I have used the most publicized annual roster of names in sports – the Kentucky ...
Major car brands showcase new NEV models at Beijing Auto Show
Bastillepost· 1 日前Leading traditional automakers and China's emerging new energy vehicle (NEV) manufacturers ...
Study: 90% in SG believe brands can make the world a better place
Marketing Magazine· 5 日前As one of the world's most dynamic global hubs, Singapore has seen a marked transformation ...
Council Post: Open Sourcing Protection: Putting Power In The Consumers’ Hands
Forbes· 2 日前In the past century and into the 21st century, consumers relied on well-known institutions like ...
World’s Largest Fashion Jewelry Maker Bets Big On Lab-Grown Diamonds—As Demand Dulls For ...
Forbes· 2 日前The Copenhagen-based jewelry brand posted an 18% annual sales increase and projected growth ...