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With The 2024 Upfront, Negotiators Are Evaluating Measurement Providers
Forbes· 2 日前Heading into the 2024-25 upfront season ad buying season audience measurement continues ... ...
Using NextGen TV, NBCU Stations Announce Hyperlocal Capabilities
Forbes· 4 日前This week NBCU announced they will be launching via ATSC 3.0 (a.k.a. NBCU made the announcement ...
Council Post: Mobile Targeting And Privacy Strategies For App Devs And Advertisers
Forbes· 4 日前... and technology tools, app creators and marketers can reach and engage target audiences ... ...
Hong Kong wants to make a big splash in ‘art tech’. But what is it?
South China Morning Post· 22 小時前This could mean everything from using artificial intelligence (AI) and machine learning to ...
Netflix to stop reporting subscriber tally as streaming wars cool
Reuters· 18 小時前, opens new tab on Thursday unexpectedly announced that it will stop reporting subscriber numbers each quarter, a decision ...
5 Startup Opportunities In Influencer Marketing
Forbes· 3 日前Very few people are willing to take costly risks, which means that the only way to expand beyond the small group of early ...