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Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 2 日前Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and ...
1,000 agencies pledge to refuse work from fossil fuel industry in Clean Creatives campaign
Marketing Magazine· 4 日前Clean Creatives, the anti-fossil fuel campaign group for advertising and public relations ... ...
Navigating The Ethical Maze: How AI In Social Media Exploits Discussions For Ads
Forbes· 20 小時前In the world of social media, artificial intelligence (AI) plays a crucial and often ...
New Blackstone Campaign Connects The Dots And Questions B2B Vs B2C
Forbes· 1 日前Correlation does not imply causality. There are so many hyperbolic examples of such spurious ...
Huggies Owner Backpedals on Ad Claims After Challenge From Pampers Parent P&G
Bloomberg· 3 日前Have a confidential tip for our reporters? Kimberly-Clark Corp., owner of the Huggies brand, is ...
Council Post: The Changing Landscape Of E-Tail: Rethinking E-Commerce Strategy For 2024
Forbes· 2 日前Online retail shopping currently accounts for 20% of the world’s retail sales. Many ...
Study: SEA retail media network ad spend to hit US$4.7 billion by 2030
Marketing Magazine· 2 日前Advertising spend on retail media networks (RMNs) in Southeast Asia (SEA) is projected to hit ...
TikTok Parent ByteDance Spent Millions Lobbying Congress Before Ban Votes, Records Show
Forbes· 3 日前ByteDance, the parent company of TikTok, and the platform itself have combined to spend over $7 ...
Council Post: Winning With Gen Z On Amazon: Advertising That Converts
Forbes· 7 日前Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company ...
Warner Bros Discovery to launch data platform for better ad-targeting
Reuters· 7 小時前, opens new tab is launching a data platform that would help advertisers better reach their ...