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Media companies look to woo advertisers as spending shifts to digital
CNBC· 12 小時前The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded ...
TV upfront presentations clouded by digital video ad supremacy
Reuters· 15 小時前As television executives prepare lavish stage presentations in New York this week to dazzle ...
Council Post: Navigating The Future Of Attribution: Beyond Third-Party Cookies
Forbes· 21 小時前Third-party cookies have long been used by advertisers to target and track internet users’ ...
Tencent Music beats Q1 revenue estimates on strong rise in paid subscriptions
Reuters· 8 小時前, opens new tab, beat first-quarter revenue estimates on Monday, helped by strong growth in ...
Apple Doesn’t Have An Advertising Problem, It Has A Reputation Problem
Forbes· 21 小時前It’s not every day that Apple has to publicly backtrack and pull an advertisement. Following ...
Council Post: Know Your Sources: AI-Driven Research Results Can Be Sketchy, So Dig Deeper
Forbes· 21 小時前Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR ...
Council Post: Achieving Growth: Overcoming The Obstacles Of Digital Marketing
Forbes· 21 小時前An exponential expansion of tools and techniques—from the advent of search engine optimization ...
Indian food delivery platform Zomato misses Q4 profit estimates, shares dip
Reuters· 16 小時前Indian food delivery platform Zomato reported a smaller-than-expected quarterly profit on ...
UK's Rightmove cuts 2024 revenue per advertiser forecast on tough market conditions
Reuters· 20 小時前, opens new tab cut its annual average advertising revenue forecast as still high mortgage ...
Arçelik Hitachi's new sustainable ad project aims to cut carbon emissions by 25%
Marketing Magazine· 21 小時前Arçelik Hitachi Home Appliances, which is the manufacturer, distributor, and after-sales ...
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