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Amazon's appearance at Upfronts highlights push beyond digital ads and into traditional media
CNBC· 3 小時前On Tuesday, Amazon gave its first presentation during the Upfronts, an annual advertising sales ...
Council Post: New TV Advertising Technology Will Transform The 2024 Election
Forbes· 1 日前As the 2024 campaign season ramps up, I believe Connected TV (CTV) is poised to become a ...
Expedia launches first-party data led travel media network
Marketing Magazine· 12 小時前Expedia has launched a new travel media network that leverages first-party travel intent and ...
Minecraft, Raft, now Content Warning: why Sweden is a game developer hub
South China Morning Post· 4 小時前... decided the game would be free for one day, but did not invest in any advertising ... ...
P&G plans to downplay its corporate name in ads during Paris Olympics
Reuters· 18 小時前The move is a step-change for P&G, whose prior Olympics advertising campaigns emphasized the ...
Media companies look to woo advertisers as spending shifts to digital
CNBC· 2 日前The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded ...
Instagram co-founder Mike Krieger joins Amazon-backed Anthropic
CNBC· 2 小時前Instagram co-founder Mike Krieger will join Anthropic as chief product officer, the company ...
Billionaire Pony Ma’s Almost $8 Billion Wealth Gain Has Room To Grow
Forbes· 11 小時前Pony Ma, chairman of Tencent Holdings, has boosted his wealth by almost $8 billion this year as ...
Uber unveils US shuttle service, expands Costco tie-up to woo price-conscious users
Reuters· 37 分鐘前The initiatives were unveiled at the company's GO-GET annual event for new products and are ...
Does ‘Kingdom Of The Planet Of The Apes’ Have An End Credits Scene?
Forbes· 6 日前Kingdom of The Planet of The Apes is the fourth in a series of reboot movies inspired by the ...