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Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)
Forbes· 1 日前For B2B marketers, their audience is other businesses. This means tailoring their strategy to ...
Why Most Marketers Today Are ‘Data Janitors’
Forbes· 2 日前... to new data from marketing platform SOCi shared exclusively with Forbes, 41% of marketers ...
How can Hong Kong marketers maximise their CTV investment
Marketing Magazine· 1 日前As the pandemic accelerated mass digital adoption, Asian consumers have subscribed to more ...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Forbes· 3 日前Connected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to ...
Using NextGen TV, NBCU Stations Announce Hyperlocal Capabilities
Forbes· 3 日前This week NBCU announced they will be launching via ATSC 3.0 (a.k.a. NBCU made the announcement ...
Lawmakers question economic benefits of inviting overseas KOLs to HK
Marketing Magazine· 10 小時前Hong Kong Tourism Board (HKTB)'s initiative to invite overseas influencers and celebrities ...
Papa Johns Finds Its Distinctive Voice With New Big Boi Partnership
Forbes· 5 日前The new ad, "Better Get You Some," articulates the brand's historic positioning: ...
How Generative AI Will Accelerate Other Cutting-Edge Technologies
Forbes· 2 日前Generative AI doesn’t exist in a vacuum. The rapid advancements we’ve seen in generative AI ...
Carousell's Refash launches first store in HK
Marketing Magazine· 1 日前Singapore’s omnichannel secondhand fashion platform REFASH has officially launched in Hong ...
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