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Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)
Forbes· 1 日前For B2B marketers, their audience is other businesses. This means tailoring their strategy to ...
How can Hong Kong marketers maximise their CTV investment
Marketing Magazine· 1 日前As the pandemic accelerated mass digital adoption, Asian consumers have subscribed to more ...
Why Most Marketers Today Are ‘Data Janitors’
Forbes· 2 日前... to new data from marketing platform SOCi shared exclusively with Forbes, 41% of marketers ...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Forbes· 3 日前Connected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to ...
Lawmakers question economic benefits of inviting overseas KOLs to HK
Marketing Magazine· 6 小時前Hong Kong Tourism Board (HKTB)'s initiative to invite overseas influencers and celebrities ...
Papa Johns Finds Its Distinctive Voice With New Big Boi Partnership
Forbes· 5 日前The new ad, "Better Get You Some," articulates the brand's historic positioning: ...
Using NextGen TV, NBCU Stations Announce Hyperlocal Capabilities
Forbes· 3 日前This week NBCU announced they will be launching via ATSC 3.0 (a.k.a. NBCU made the announcement ...
How Generative AI Will Accelerate Other Cutting-Edge Technologies
Forbes· 2 日前Generative AI doesn’t exist in a vacuum. The rapid advancements we’ve seen in generative AI ...
Carousell's Refash launches first store in HK
Marketing Magazine· 1 日前Singapore’s omnichannel secondhand fashion platform REFASH has officially launched in Hong ...
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