Crossovers aim to attract, retain young buyers
China Daily· 36 分鐘前A baijiu-flavored latte jointly launched by Chinese liquor maker Kweichow Moutai and domestic coffee chain Luckin Coffee ...
Strategy fuels brand rejuvenation among consumers
China Daily· 36 分鐘前The fundamental reasons why time-honored brands launch crossover products include rejuvenating brand recognition, expanding ...