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Why brands view micro-influencers as the new 'sweet spot'
Marketing Magazine· 6 日前In fact, around 70% of Singaporean survey participants, and 82% of participants in Southeast ...
OPPO’s CMO on going beyond 3D activations in a media-saturated landscape
Marketing Magazine· 6 日前Amidst dwindling attention spans and the plethora of content available to consumers at any given moment, brands have been ...
How D.S. & DURGA And Project CETI Created A Fragrance Inspired By Whale Communication
Forbes· 6 日前In an exciting collaboration, fragrance house D.S. & DURGA has partnered with Project CETI, the ...
1.3 million Hongkongers travel across the border over the holiday
South China Morning Post· 7 日前A further breakdown found 89 per cent of residents who left had used border checkpoints with ...
Council Post: Top Five Mistakes In IT Project Development And How To Avoid Them
Forbes· 7 日前The reasons for failure are often mistakes made by IT entrepreneurs at the very beginning. In ...
Council Post: The Top Search Engine Marketing Trends To Watch
Forbes· 7 日前Search engine marketing (SEM) is still a key element for increasing visibility and engagement ...
Council Post: From Flawed To First Class: Why Customers Should Be The Change Agents For ...
Forbes· 7 日前Barrie Brien is Group CEO at STRAT7, a firm that bridges research and business consultancy and ...
Council Post: Harmonious Leadership: Balancing Critical Thinking And Empathy
Forbes· 7 日前Dr. D’Amico is the Founder of Vetta Consultants, LLC, an executive coaching firm in Los ...
Council Post: Best Practices For Embracing Thought Leadership In 2024 And Beyond
Forbes· 7 日前In B2B marketing, this curated booth represents the power of thought leadership. Through my ...
Council Post: 18 Expert Insights For Rookie Copywriters Worried About AI
Forbes· 7 日前Given the recent rapid increase in the use of artificial intelligence technology in content ...