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More marketers are turning to ad spend rather than sponsorships for awareness
Marketing Magazine· 16 小時前Currently, the largest portion of marketing funds is spent on winning mindshare via ...
Council Post: The Power Of Empathy: Leveraging Emotional Intelligence For More Effective ...
Forbes· 13 小時前In marketing's dynamic landscape, emotional intelligence (EI) is a critical driver of ...
Study: Lack of solid foundation in AI leads to poor results for marketers in SG
Marketing Magazine· 2 日前The majority of marketers in Singapore are embracing AI, with 78% having experimented with or ...
Council Post: The 8 Habits Of The Marketer Of The Future
Forbes· 2 日前In marketing, adopting the right habits will result in marketing that meets the future moment, ...
The 2024 Forbes World’s Most Influential CMOs List
Forbes· 2 日前Despite conventional wisdom suggesting otherwise, stone tool-making, which dates back 2.7 ...
How can marketers create new possibilities for storytelling with AI copywriting?
Marketing Magazine· 4 日前Ever since the introduction of ChatGPT in 2022, marketers and industry players have been ...
What Are the Top Issues for CMOs at Cannes Lions This Year?
The Wall Street Journal· 2 日前In an interview, Stengel offers insight into likely topics of conversation among attendees this ...
The Methodology Behind The 2024 Forbes World’s Most Influential CMOs List
Forbes· 2 日前Like the increasingly complicated exercise of a chief marketer’s influence, our evaluation of ...
IRS Will Deny Billions Of Dollars Of ‘Clearly Improper’ Employee Retention Credit Claims
Forbes· 19 小時前After a detailed review, the IRS says it plans to deny tens of thousands of improper high-risk ...
Engage Your Audience With Interactive Content
Forbes· 2 日前81 percent of marketers surveyed agree that interactive content like polls, quizzes and surveys ...