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Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 19 小時前Consequently, some agencies have shifted their processes and capabilities to compensate for ...
Google Ad Tech Antitrust Suit Will Go to Trial, Judge Rules
Bloomberg· 8 小時前Have a confidential tip for our reporters? Alphabet Inc. will have to defend itself at trial ...
CNN Readies For The First Presidential Debate Of 2024
Forbes· 2 日前The first of two scheduled Presidential debates agreed to by President Joe Biden and former ...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 15 小時前Netflix is embracing product placement and cutting ad rates significantly as Prime Video helps ...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch· 1 日前Spotify announced on Thursday that it’s venturing further into the ad space with its first ...
Council Post: AI And Native Ads: A Match Made In Advertising Heaven
Forbes· 4 日前Where before, I needed a team of copywriters and graphic designers to create hundreds of ...
美國防禦焦慮加劇?美媒提設想 稱中國航母噩夢成真
香港01· 7 日前美媒5月30日表示,中國一方面致力於發展航空母艦,另一方面卻也投入巨資建立反介入/區域拒止(A2/AD)系統,旨在封鎖美國海軍在亞太地區的行動。報
WhatsApp's latest AI ad capabilities: A knife in the hands of business?
Marketing Magazine· 5 日前WhatsApp is integrating AI-driven ad targeting program for businesses, and according to Tech ...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 4 日前This includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser ...
When Is ‘Bad Boys: Ride Or Die’ Coming To Streaming On Netflix?
Forbes· 6 日前Will Smith and Martin Lawrence are back! If you want to watch the movie from home, discover ...