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5 Trends to Watch at Cannes Lions 2024
The Wall Street Journal· 5 小時前1. Marketers are laying the groundwork for generative AI readiness. Last year, companies began ...
Starbucks unveils Starbucks Studios
Marketing Magazine· 16 小時前Starbucks has unveiled Starbucks Studios, a new initiative that will produce original ...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 19 小時前While Google is a mainstay for advertising campaigns, its increasingly opaque “black box” ...
As An Act Of Generosity, New CMO Guide Helps Marketing Leaders Thrive
Forbes· 19 小時前This gathering has long been regarded as the epicenter of the marketing industry, where ...
Can Apple Intelligence Help Turn The Whisper Of Voice Commerce Into A Roar?
Forbes· 19 小時前Voice commerce was going to be the Next Big Thing. Right from the very beginning the promise of ...
Why Quaker’s Pursuit Of Brand Relevance Starts With Optimism
Forbes· 19 小時前Branding is a cognitive enterprise. While products sit on shelves, brands—the marks of ...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 19 小時前A strategic, long-term plan is imperative for marketing success, but when it comes to media ...
Council Post: Creating A B2B Category: Not For The Faint Of Heart
Forbes· 19 小時前Gartner found that over 70% of B2B buyers now favor rep-free sales experiences, and Forrester ...
Intuit CEO on Deploying Revenue Intelligence Tool
Bloomberg· 1 日前Intuit Mailchimp is coming out with a new revenue intelligence tool: a system of predictive and ...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch· 1 日前Spotify announced on Thursday that it’s venturing further into the ad space with its first ...