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L'Oreal, Estée Lauder Perfumes sentiments dip following child labour claims
Marketing Magazine· 29 分鐘前Beauty companies L'Oreal and Estée Lauder's brand sentiments have dipped following a BBC investigative ...
Council Post: A Practical Guide To Implementing Brand Messaging In Large Organizations
Forbes· 24 小時前Implementing a new brand identity in a large organization presents a unique set of challenges. ...
LME brand approval cements Indonesian nickel ascendancy
Reuters· 14 小時前The London Metal Exchange (LME) has approved the listing of the first ever Indonesian brand of ...
Why The Difference Between ‘Creator’ And ‘Influencer’ Matters To Brands
Forbes· 24 小時前“The way we always thought about it, we think ‘creator’ is a bigger bucket,” said Austin ...
ZALORA taps Amelia Henderson, Ismail Izzani and Shanti Pereira in trendy new campaign
Marketing Magazine· 1 小時前Titled "Try ZALORA", the campaign aims to inspire and connect with fashion ...
平價電動車又一款,Jeep 將發表 2.5 萬美元純電車
科技新報 TechNews· 3 小時前電動車價格戰帶來的延伸效應,就是各大車廠紛紛搶進平價車佈局,Stellantis 集團旗下 Jeep 品牌,也宣 ...
How Three Companies Are Raising Their Brand Profile By Podcasting
Forbes· 24 小時前Today, business marketing is digital, and one of the most effective ways of boosting brand reco ...
Store Brands Are Filling Up More of Your Shopping Cart
The Wall Street Journal· 19 小時前Consumers’ efforts to cut their food spending have boosted lower-cost private-label brands.
Chanel Holds As Luxury’s Number Two Brand, But Hermès Is Gaining Ground
Forbes· 24 小時前Chanel still has a way to go to catch up to LVMH’s $45.8 billion (€42.2 billion) fashion and ...
Classic football brand Umbro is relaunching as the hardest streetwear brand of the year | ...
Goal.com· 18 小時前When you think classic football shirts, immediately the mind drifts to Umbro, who have been ...